4 Mistakes You Should Avoid When You Outsource Web Development

If you are planning to outsource web development it isn’t the easiest of things to do in the world. With the sheer number of agencies involved in this business you can err in choosing an agency if you don’t watch your steps closely. Here we take a look at four common mistakes you should avoid when you outsource web development project to an offshore agency.

1. Counting only dollars: Though outsourcing website development promises you huge cost savings you shouldn’t only count the dollars while choosing a service provider. There are thousands of offshore web development agencies waiting to lure clients. While some do it with their quality of service majority compete in terms of rates. It is highly unlikely that you are going to find top quality services for rock bottom price. While price should definitely be one of your considerations don’t make it your sole criteria while choosing a company.
2. Not looking at portfolio: Are you so impressed with their services and rates that you have opted to ignore taking a look at their portfolio? This is pretty common as many businesses tend to hurry through the process of hiring a company. By doing so you are walking into a dark room and that too blindfolded. Going through their portfolio would make your aware of their skills and experience in handling complex challenges and lets you make a better choice.
3. Leaving it to the developer:  This tendency is common where a client shares just a brief of the plan and expects the developer to take the project from thereon. While the developer may be able to deliver a website that meets your expectations the odds of failure are even higher. Irrespective of the skills and knowledge the developer has he/she doesn’t know your business better than you or its potential challenges. You need to share your thoughts at every stage of development to enable the developer to deliver a site as per your needs.
4. Not communicating when required:  Your developer is likely to reach out to you when they get stuck with a problem. If you don’t reply in time it kills their momentum and delays your project. If you don’t care about your own project you can’t expect 100% commitment from the developer. Irrespective of how busy schedule you may be going through don’t keep the developer waiting for your reply.

When you keep these things in mind you are likely to find the best outsource web development company and get the best from them.

Three Latest Changes for Google Shopping you need to Know

Google shopping which is formerly known as Google product search is now attracting a lot of interest for retailers with more tests, more features, and more traffic. These services are designed to inform users the most relevant and qualified query info and also allow consumers to search for products and compare prices via Google search.  of their search engine results pages, letting the space wide open for more product listing Ads (PLAs).

It is essential you understand the changes that have taken place due to this update in Google Shopping Campaign Setup which is made to accommodate the increase in a number of advertisers spending in the Google shopping campaign.

These are some of the recent updates you need to know:

PLAs get more third-party traffic

Google announced a few years back that they are in partnership with numbers of retailers and e-commerce sites to allow them to show product list Ads on their websites. This was labeled Adsense for shopping after some initial buzz in the paid search community.

In Merkle’s recently Digital Marketing Report, you can see massive spikes in Google’s Search Partners share of PLA traffic in Q3 by 2015. Sound like the partnership is ramping up and hopefully, it will continue to do so in the coming years.

What this mean to you: a retailer that run Shopping Campaigns in Q3/Q4 2015? If so, examine your metrics, did you notice an increase in impressions attributed to this? Did CTR and CVR metrics stay stable?

 

Google’s expandable and scrollable PLA tests

An expanded PLA view shows up to 16 products at a time which allows PLAs to take most of the fold real estate on the SERPs that is probably causing an increase in impressions and clicks especially for retailers who don’t typically fall into the first five.

Recently many advertisers are starting to see scrollable PLA results on the desktop, similar to a carousel. Emulates scrollable results are seen on mobile search for PLAs.

What this mean to you: Google is experimenting different formats and we can notice its attention is currently focused on the right experience for PLAs. Run a quick search for your products and see how they show up. Did you notice any alteration that might be due to a new format?

These insights  is a very big task  to nail down since we don’t know the testing parameters or have any insight about the backend data, but at least sharing the story of what is going on behind the scenes should help explain some performance.

Ranked PLAs for key searches

The new PLA ranking system comes out to be better. Now, when a user types in a keyword such as best or top, they will supply a minute grey number icon to rank the items.

According to Google, the way it works is simple on queries that contain best or top. Only the top-rated products are selected to participate in the public sales, the products then compete against each other for Ads position.

The user won’t always get the top product. They will be seeing a list of top products with how much the advertisers are paying which is being taken into consideration.

Summary

These are the small changes that can be explained by a experienced white label ppc expert.
For better understanding of the google product listing ads take the guidance from a expert.

The Best Social Networking Hacks

Quality Score in Twitter and Facebook Advertisements

Quality Score is a commonplace metric to AdWords, however it’s pretty much as vital on Twitter and Facebook.

On Facebook, Quality Score is well-known as Relevance Score. This score is calculated by Facebook taking into account how captivating your advertisements are. The more action, the bigger the Relevance Score.

High Relevance Score ought to be one of your essential objectives as a Facebook promoter.

On Twitter, Quality Score is figured by significant measurements:

-Importance

-Reverberation

-Recency

Importance is controlled by how applicable your tweets are for your group of people. Reverberation is about how likeable in your tweets are and recency alludes to the good timing of your tweets.

All things considered, on Twitter, quality balanced offers are ascertained by the importance, reverberation and recency and your offer quantity.

Tweet Only Contributes to Your Finest Stuff

A few sponsors are enticed to advance an extensive variety of social substance to blend it up. Yet, this is weakening the potential effect of your absolute finest content which is the main content you ought to pay to advance.

Just advance your absolute finest content or the stuff that is playing out the best –the content that is as of now getting a considerable measure of consideration and engagement from your group of onlookers.

The simplest approach to distinguish high arrangement tweets is by sending out information from Twitter Analytics dashboard.

This permits you to look at the information for arrangement measurements, for example, top choices and retweets, making it simple to note which tweets are achieving your goal.

 

 

Hashtags and Keyword Choosing

Facebook is not offering keyword choosing options, so you need to target particular interests. Twitter, then again, is a goldmine for targeting keywords.

Targeting keywords on Google is like you’re advertising to robots. The keywords are inflexible, direct and limit. On Twitter, social keywords are much more conversational, instructive and use hashtags. This could really make targeting feel more common. Additionally, it’s imperative to note that on Twitter, you’re focusing on individuals who have utilized specific keywords as a part of their Tweets.

Hashtags are really intense to Twitter publicists. They shout high client engagement and make it absurdly simple to target applicable clients by theme or interest.

Ponder about targeting keywords on social and don’t disregard the significance of hashtags. This mix can be wonderfully intense and produce mind boggling results.

Expand Trade Intent Utilizing In- Business Sectors

Online media publicizing presents astonishing open doors for marketers because of the colossal size of their group of people, yet these stages do not have the sort of business goal offered via search advertisements. So we should reduce the field to clients who are prepared to purchase by utilizing in-business sectors.

Facebook accomplices with information specialists to furnish publicists with point by point data on buy histories of its clients. This implies advertisers can target progressively granular groups of people taking into account the things they have purchased, the places they have gone, and for all intents and purposes whatever else fixing to their financial records. This permits us to make very particular group of onlookers sections.

Demographic Targeting

Like custom groups of onlookers, you can target custom groups of people in light of demographic information.

AdWords marketers are no outsiders to demographic targeting alternatives, yet Facebook and Tweeter go somewhat more profound than Google does, offering marketers the decision to target clients in light of an entire bundle of various information focuses. You can target clients taking into account level of training, family unit size, income etc.

 

Social Networking Remarketing

Remarketing is totally crucial for any advertiser; however it’s much more vital in paid online networking operations. Given the amount of time individuals spend on online networking, you’d be insane not to track guests to your profiles that did not convert immediately. Yet, remarketing on social is diverse than on the Google Display Network.

Custom Viewers

This is a moderately new thing on social. It’s just been accessible to advertisers for barely a year now, yet it’s amazingly capable and in case you’re not utilizing custom viewers as of now, you truly need to begin.

Personality based targeting is the quantum jump in retargeting. We’re no more compelled to target clients in view of expected behaviors; however their exceptional online personalities, making it conceivable to target clients with progressively particular parameters are making it less demanding than at any other time to contact the right individuals at the ideal time. So we can target clients in light of their email and telephone number and their particular Twitter handle or Facebook ID, and can transfer client records specifically into Twitter and Facebook to make exceptionally divided custom viewers.

Advertisement Formats

The funnel depends on desktop utilization, and by utilizing paid social networking, you can sidestep the conventional funnel totally by utilizing the new advertisement formats accessible on online networking.

Facebook is offering call buttons on its advertisements, permitting organizations that depend principally on telephone calls to skirt the funnel totally and reach what is truly important – that exceedingly imperative telephone call. This is particularly helpful for catching mobile prospects which aren’t going to try rounding out a web structure or whatever else while they are searching Facebook on their cell phone:

Call buttons are so capable on the grounds that telephone calls are worth quite a lot more to most organizations than points of interest caught by a web structure.

Flywheel Effect

A flywheel is device that is utilized to power hardware. Flywheels are regularly really extensive and in that capacity it takes a considerable measure of vitality to make the moving at first. Once they’re turning, they can continue endlessly, even without a force source.

So, your online profiles start to pick up force, accomplishing more noteworthy outcomes with less exertion. Engage with your online existence snowballs, so by investing more push in the first place, you can accomplish minimum amount later on and note more engagement and development with less exertion.

Clicks for Free

This hack is kind of a minor departure from the purchase one-get one guideline, excluding you purchase a single click and regularly get two or more for nothing.

Suppose you pay to advance a tweet. You’ll likely get no less than one engagement for your cash. Yet, if someone retweets, answers, or favorites your tweet, it then appears in their follower’s courses of events, extraordinarily growing the quantity of impressions it gets – totally free!

Because there are a variety of approaches to interface with supported posts on online networking, regularly you’ll note an uptick in engagement with advanced posts and increase new followers into the deal.

2016 condition of link building overview: Five main takeaways

Links are still a standout amongst the most critical positioning components in Google search.

This was affirmed as of late as March, when Andrey Lipattsev, a Senior Quality Senior Strategist at Google, uncovered links, content, and RankBrain as the main three most imperative positioning components.

This wasn’t astonishing data (in any event to SEOs), yet it was an essential affirmation. Links and contents are still the key building pieces of the web.

Nevertheless, what is the condition of external link establishment? We know links matter enormously to seek, and that aggressive inquiry requires links.

Links matter, however it’s not as basic as hitting distribute—or even advancing and accomplishing acknowledgment on social stages.

The five main takeaways are:

 

1. Numerous SEOs group external link building and incorporation is by all accounts expanding

   
   

There are two contending truths in the SEO world: each site needs links to perform well in inquiry, and it’s difficult to put a cost on links.

On one hand, it’s hard to ensure links. Each SEO is equipped with a wide-assortment of differing strategies which can bring about links, however what’s viable shifts extraordinarily from customer to customer and corner to specialty.

Securing links is frequently tedious, troublesome, and requires particular information. That naturally makes it an important expertise.

Then again, links are to a great degree difficult to put a money related cost on, particularly per singular link. There are numerous studies demonstrating the estimation of links, Google keeps on remaining behind links as a key positioning sign, and SEOs all have direct involvement with the estimation of links in positioning.

In any case, those all take a gander at the bigger picture. It’s close difficult to say absolutely what number of links, what kind of links, and to what extent after you manufacture those links, will prompt particular rankings.

This implies that link building requires a custom battle, requires a continuous venture, and needs to take a gander at the master plan.

Link building is turning out to be increasingly imbued in web advertising rehearses.

2. Link referencing is done for the most part in little groups

   
   

Link building is a specialty inside a corner. Frequently the obligation of securing links tumbles to SEOs and SEOs alone.

This implies that link building is frequently done either alone (33% of respondents) or in groups of 2-5 (48% of respondents).

Indeed, even at the organization level, link building appears to happen generally in little groups. Rarely is it done in vast groups, in spite of the fact that 5% reported building joins in groups of 16 or more prominent.

Considering the way that SMBs were the biggest rate of customers reported in this overview, little groups bode well. Link building is an extremely concentrated assignment, and SMBs needn’t bother with huge committed groups. A little group—or even only a solitary individual—can take care of business.

 

3. Time spent building links is more prominent than the average spending plan for connection obtaining

This data is gathered from two comparable yet diverse inquiries.

-What rate of your run of the mill customer’s general SEO spending plan is devoted to link building?

-What percent of your SEO work/battles is centered on link securing?

Evidently expressed, respondents report additional time spent into link obtaining than the monetary allowance designations recommend. SEOs are either working for less when building links, or utilizing spending plan from different exercises to cover time spent building links.

This dissimilarity backtracks to the charging-for-links problem. Links are a center obligation regarding SEOs and segment of our employment, yet customers aren’t excessively enthusiastic to spend spending plan for links.

Links can be to some degree impalpable as a solitary item.

The difference between spending plan allotment and rate time spent building links is a discussion SEOs need.

4. Content-based link building is the most well known strategy, and saw as the most effective

   
   

Content-based link building was picked as both the best strategy and the most favored.

What’s fascinating about these outcomes isn’t only that substance is the most favored, it’s the amount more compelling SEOs view substance to build links than different strategies.

There are a couple purposes behind this:

1. Persuading others to link to you requires some kind of USP/worth for the site linking. Substance is the one of the surest strategies to make esteem.
2. Making content or being included all the process, gives SEOs more control over making linkable resources, regardless of the customer.
3. Content advertising is on the ascent, which is making abundant open doors for SEOs to build links.
   
   5. Most respondents still relate to the term link building

   
   

The practice “link building” has been to some degree petulant in the most recent couple of years.

Seeing the majority of individuals react with “link building” – it exhibits that despite the fact that the practice has moved incredibly in the most recent four years, it hasn’t essentially sufficiently changed to truly require a rebrand.

Other Articles:

What are the Best Ways to Optimize Landing Pages for SEO and PPC?

THE WAY TO BOOSTED ORGANIC SEARCH TRAFFIC

 

Create your own responsive web design at Softtrix Web Solutions

In the past, most people recommended various types of devices for various purposes; like departmental stores for shopping, TV for entertainment and newspapers for gaining knowledge, but in the present era all the work of searching to development is done with the help of internet. The corporate world is amongst the top list of the users of this magic wand of internet, as most of the work revolves around it and is done with the help of internet.

Except all this, the most important thing to develop business is to provide a website to the customers, which offers sufficient knowledge to them about the products and services of the company; because when a company represents itself online, it reflects its responsibility and creativity, which helps in attracting more customers. A website is a related collection of World Wide Web files that represents the basic and informative part of the particular group. This also helps in influencing visitor by proposing expressive offers that further provokes them to visit again.

Designing of the website is the most crucial thing while creating a website because a good layout will attract more customers, which automatically increases the traffic, such type of websites are known as responsive websites. To provide the best level of interoperability and usability websites should be created in such a manner that it will be accessible and it will be easy to navigate it on Smart phones, computer, and other media as well. Websites that are designed in a way that it responds to all the dimensions of the mobile screen and adjusts its layouts and text according to view are created under responsive web design.

The importance of responsive web design is increasing day by day due to more use of smart phones as compared to a desktop PC, therefore it becomes necessary to create a responsive website which can be accessed in different ranges of network and helps user to search anything on mobile screens by sitting anywhere.

Many companies provide such layouts for business improvement; Softtrix Web Solutions is one of the best among them, which provides a creative and responsive web design at very affordable price. An internet marketing company gives you an upgraded and responsive design website that helps you to avoid the need for a separate mobile site.

What makes us different…

One should choose Softtrix Web Solutions, because it offers following unique qualities:-

a) Interactive Content: – Content is the main part of the site which helps most in improving the ranking of it. Employees at Softtrix are well trained and experienced, which provides interactive content to your site according to the needs of customers.

b) Attractive color and images: – Images are longer lasting as compared to the words, so they help more in creating a good image in the user’s mind. Designers at Softtrix create responsive web design by using proper and latest images, with good combination of colors, which not only looks decent but professional also.

c) Layout: – It is also one of the important aspects, because having a spontaneous user interface helps in increasing the number of users. Employees at softtrix web solutions keep their knowledge updated, so they can create a website in such a way, which represents all the key features of the site at a glance.

d) Experienced Staff: – Working with the skilled company will save you from lots of pains and burden. Softtrix Web Solution provides you expert staff, which understands your requirements better and helps in solving your problem quickly.

e) Unique designs: – Designing is the key factor which impresses the customer most. Employees of Softtrix are skilled in this field, which offers you the latest and unique designs according to your needs.

f) Affordable prices: – Along with all the above benefits, it also assures you to provide its services at very low and reasonable prices as compared to others.

Having a responsive website is very beneficial as well necessary in the present generation to lead your business towards growth because it enables customers to reach you anywhere without having the tension of location or device they are using. It saves the time and money of both owners and customers, by reducing the cost of printing pamphlets or driving to the store to search particular item. Softtrix Website Solutions not only provides you responsive web designs at very low prices but also enhances the effectiveness of online campaigns that give your business the outstanding online presence that you desperately seek.

HIRE SOFTTRIX WEB SOLUTIONS TO MAKE YOUR LANDING PAGES MORE ATTRACTIVE AND POPULAR!

In the present era every entrepreneur is working hard to see the name of his or her organization on the top. Marketing is the most important step required for both name and fame purpose because this helps every businessman to advertise the services and other talents which make his organization different from others and attracts more clients.

Landing pages are the common source used to fulfill this requirement. When the user clicks on a banner or an advertisement, the page to which the individual reaches is a called a landing page. It is the very first introduction that a client gets about the company’s website, and the condition of that web page speaks for the rest of the site as well as for the company.

landing page – internet and SEO concept

Landing pages should be very effective as they are the main source to visit more clients on your site which automatically increases earning level as well as popularity. Rate of conversion includes many things which make your website smart as compared to others. Many organizations provide this facility, but Softtrix Web Solutions is the most innovative internet marketing company which offers you this service at very inexpensive prices. The team employed in Softtrix uses new techniques and technologies so that your clients have awe-inspiring experience.

Creating landing page

To make the landing pages unique and finest for successfully conversion always remember following features:-

· Call to Action: –

quality landing pages

A clear call action helps in describing what will happen next. Always use those elements which are essential for your website and avoid unnecessary elements like links to the homepage.

· Headline: –

Since headline is the first thing which is read by the user so it must be very attractive and smart. It offers the opportunities and other benefits for enhancement in conversion rate.

Landing page optimization

· Lead: –

The lead, generally known as the first paragraph of your content must be capturing and impressive as it helps in make the customers more attentive and encourage them to read further.

Impressive landing page

· Clean Design: –

The design of your website should be clear and clean. Use right amount of information in order to move to the next step in a sequenced manner.

Clean Design of landing page

· Benefits: –

Benefits bullets also play an important role in increasing the conversion rate because if all the benefits are explained in a proper hierarchy it will help in increasing the traffic towards your business website.

Perfect landing page

· Images: –

Studies have shown that images help the entrepreneur most in making the website eye-catching and effective as it is the easiest thing to copy for getting information about that. Moreover, people also like to read the captions placed under images, so, try to make powerful and interesting captions.

By using conversion rate procedure, an entrepreneur can improve his or her website which will definitely enhance the rate of conversion. Softtrix Web Solutions is the best source which provides all the above facilities in affordable and reasonable prices and helps you in leading your business towards progress.

Best website landing page design

Best Converting Landing Pages

FEATURES OF BEST LANDING PAGES THAT CAN ENHANCE YOUR    CONVERSION RATE!

Landing pages are one of the crucial aspects that you must not ignore with search engine marketing. Successful online marketing depends on three fundamental things which are keywords, bid optimization and landing pages. Just like several search engine marketers,the content of a landing page might be beyond your control. But, you can manipulate things by doing comprehensive, persistent analyses and by offering facts-based approaches. In addition to this, you have to produce accustomed conversion rate and quality score reports. With some extra strategies, you can spectacularly augment your search engine marketing attempts.

 

guide to sucessful landing pages

Softtrix Web Solutions is the best alternative for the marketers who want to enhance their conversions by making modifications in the landing pages. The company has been providing quality and hi-tech services since many years. Prompt delivery of project and accomplishing remarkable results has helped us to have a strong client base across the whole world. Softtrix Web Solutions ensures you to incorporate latest and effective landing page techniques that will help to convert leads into sales.

WHAT IS A LANDING PAGE?

A landing page can be described as a web page which is created particularly to support the objective of your marketing campaign. As contrast to the product category page or even a homepage of a website, a remarkable landing page offers a hyper-concentrated user experience planned to achieve the main goal, i.e.conversion.

high conversion landing page

Conversion can be described as the activity you want the spectator to do, for instance, sign up, register, like, request more information, subscribe, etc. We produce unique landing pages for your every campaign.  We ensure you that the landing pages will be made in accordance to your business needs which will not only be effectiveness but will target the viewers in a better way and provide reliability between the ads or click-through source and the brand or the website.

Sample landing page

LANDING PAGES GENERATED BY SOFTTRIX WILL COMPRISE FOLLOWING TRAITS:-

a)      Consistency:-

Consistency refers to a number of elements from the color scheme and design to the messaging along with significant details like wording in headlines and page titles etc. The landing page generated by our experts will create pass-through uniformity from the link source to the landing page to the website.

landing page format

b)      Conservation:-

Generally, while making a condensed page the natural inclination is to do too much. It is advisable to try to give replies to the every objection of the customers. Every feature of the product or the service will be listed by the designers of the Softtrix on the landing page.  The team at Softtrix will take care of words, space, call to action and complexity as well as the conversion rate of your website.

c)       Conversion:- 

Impressions and eyeballs don’t compel the visitors to buy your service or product but conversions do. If branding and awareness is your aim, then other marketing strategies might be suitable. We understand very well that the aim of any landing page is to boost up the conversion rate as well as the Return Over Investment of your marketing campaign.

landing page optimization

 

BEST LANDING PAGE PRACTICES THAT CAN BE IMPLEMENTED WHILE MAKING LANDING PAGES:-

Down listed key aspects should be kept in mind while making the best landing pages for the website:

Focus 
Do not try to overeducate the spectators, furnish them several choices or try to display as much information as you can. Just stay focused on the conversion techniques only.

the perfect landing page

Clean Design
The pages should always be designed with an eye for whitespace, clarity and contrast. Visually, the layout must “squeeze” the visitors directly through the procedure of displaying the right amount of details so as to make a good number of conversions.

Call to Action: –
A call to action button might be called as the submission button of your web page. It must be comprehensible to your visitors that this is the button which will convert them into your clientele. It should show a message when the button is pressed by the visitors and this message should be clear about the finalization of the procedure.

sample of landing page

Content:-
You can limit the content of your landing page to title, sub-title, elevator pitch paragraph, call to action and request form.

Navigations: –
Remarkable and outstanding landing pages frequently make use of sliders, tabs or pop-ups to provide additional information as required, but must not provide the alternative to navigate away from your web page. Use “thank you” or “the confirmation” page to link to the entire website for more information.

landing page format

Testing Landing Pages: –
Highly developed landing page practices comprise multivariate testing and A/B testing. This can be executed manually or with the help of devices provided by HubSpot, Google or others to perk up the quantity and efficacy of the landing page.

At Softtrix Web Solutions you can get a number of versions of a web page and thus, you can show diverse versions to your different type of visitors. Get your landing pages designed by us and acquire the best conversion rates for your web pages as well as website. All our services are available at levelheaded prices.

good landing page design

Customized Web Designing For Best Conversion Rate

Websites acts as a brand ambassador spreading the word about your business on a global platform. It is a vital source of information to the visitors. Business entrepreneurs interact with the customers and even sell their product and services through their websites. It becomes essential for a web-based business to maintain a strong online presence. Advancing technologies and increasing competition make it challenging for the business owners to sustain their existence. A smart entrepreneur who constantly senses these changing trends and formulates strategies to counter them survives the competition well. A web-based business is exposed to global competition, which means that besides offering a worthy product or service he is required to with stand the global standards of marketing and customer relationship management. So each very strategy formulated, any decision taken demands detergency.

web designing company

When talking about doing business online, one has to rely greatly upon the software skills of the web developers and designers. The purpose is to create an efficient website which is able to generate and covert the traffic into sales. Merely creating a Hi Tech website does not serve the purpose of online marketing, but many online marketing strategies are to be implemented to generate a good amount of traffic to a website. Most of the business entrepreneurs opt for reputed Web design company to design a website for them. Presently there are lot many companies which are offering web development and designing services online. It becomes extremely hard for a client to choose the most appropriate company as per his needs. One must access the company’s reputation, web designing samples, and recommendations from the existing clients while deciding on a web designing company.

web designing services

We at Softtrix, India based web designing company caters to the web designing and developing needs of the clients. Being in the Designing Industry from past 12 years now, we claim our highly customer oriented services. With the team of higly skilled designers and developers we are extending services globally. We are catering to the clients from US, UK and Australia. Keeping ourselves updated with the evolving technologies and algorithms, we understand the requirements of our clients and deliver the best solutions to their satisfaction. With our unmatched pricing, we bear a competitive edge in the market. Following are certain parameters over which our designers work:

1) A SEO friendly website

Web designing and developing go hand in hand. While designing a website, a reputed web design company keeps the SEO requirements in mind. A website is to be built that can be easily marketed over different search engines effectively.

SEO friendly website design

 2) Innovative solution

Innovative and unique designs make you out stand out of the competition. Our designers at Softtrix always try to formulate unique solutions for our clients to their satisfaction.

 3) Understanding web culture

A web designing company catering to the clients globally is required to understand the different web cultures. For example, a heavy website will function appropriately in US, UK, Japan where as it will take a huge load time in Brazil, Indonesia, Malaysia etc.

 4) Thorough research

Expert designers always go for a thorough research to understand the requirements of the client with respect to his business and target market. No effective strategies can be formulated without knowing the nature of entities involved. Using tools like tracking and Google analytics helps you to figure out the key areas of due importance.

 5) Latest technologies.

Advancing technologies makes the previous technologies go obsolete and die a slow death. This has to be kept in mind because no one wants his today’s investment go waste tomorrow. Maintaining options future maintenance, editing is highly required.

6) Scientific development process.

Expert designers and developers follow scientific procedures to design a website to keep the accuracy rate high. This also helps in complete estimation about the time required to complete a project.

5 Stunning Way To Increase Online Sales

Increasing online sales is what every web-based business is striving for. Sales generate revenues which is the life blood of any business. Generating traffic and converting them into sales is two distinctive processes, yet are dependent on each other. Generating traffic requires various online marketing tools to increase online visibility. Where as converting them into successful sales depends upon the effective web page design to influence the customers. Yes, a worthy product or service is the utmost requirement for the success of any business. With the number of competitors in the market offering, same quality products and services at almost similar prices puts the customer at an upper hand. Now a customer demands more value than a simple product for his loyalty. So we can say that it requires strategic techniques to generate traffic to increase online sales.

increase online sales

Directing traffic is mostly concerned with the various online and offline marketing programs like PPC marketing, PPP marketing, SEO techniques etc. These are the strategies or techniques used to Spam a network of promotions over the Internet. If these techniques are not strategically implemented it may lead to banning of a website. These techniques demands righteous and quality content and design. Nobody is interested in reading crap over the Internet and taking the buying decision for such an infirm business is never happening. It gets essential for the webmasters to have their best skills implied to generate traffic to increase online sales. Let us discuss some of the important factors that need to be taken care of, which shall deliver best results for traffic generation to increase sales conversion.

increase online sales

1) Media buying

Buying ad space from the web owners of the relevant sites, and placing your ads onto their websites directs much traffic to your site. These website owners charge a certain amount to the advertisers for placing their ads on their websites. Also a customer is assured to be directed to a credible website for his needs.

2) Direct mail

Direct mailing is an important means of marketing to hit the target customers. Also it becomes an effective technique to reach out the leads. The most important aspect of direct mailing is creation of the list and the sales message.

3) Suggestive selling

Suggestive selling is a good advertising technique to double the number of sales. It is usually pitched to a customer and uses the phrases like “try this too” or “people who bought this also bought….”. These lines lures the buyer to explore more about the product.

4) Offering incentives

Besides a worthy product or service at fair prices a customer looks for additional benefits like free shipping, free memberships, free gift hampers, etc. So incorporating such strategies increases online sales.

5) Online forums

Continuous participating in various online forums in a particular market niche increases your popularity with quality feedbacks and comments. This helps to gain trust of the visitors and to increase online traffic and conversion.

So these are some of the tips to increase online sales. Hiring a efficient web development company and designing company helps you to implement these strategies well. With profound experience in web designing and developing they offer optimum solutions for your needs.

Softtrix is India based web designing company. With over 12 years of experience in the designing and developing industry, we offer best solutions for the needs of our clients. Our team of designers are highly skilled and equipped with the latest technologies and tools to deliver the best outcome. Explore more about our efficient services over the Internet.

Hire Softtrix For PPC Affiliate Marketing Services

PPC Affiliate Marketing

Doing business online has never been easy. Every web-based business has to sustain a strong online presence to fight down the global competition. Many businesses enter the market with high quality products and services, but then these are to be supported with efficient online and offline marketing programs. Educating the customers and spreading the word about the business helps to direct maximum users to a website. This is achieved by efficient SEO techniques, PPC marketing and various other Affiliate marketing programs.

PPC Affiliate Marketing

Affiliate marketing programs are getting much attention now as they benefit both the merchants and the affiliates. Merchants find advertising through the affiliates quite cost effective and the affiliates sees Affiliate Marketing as an easy way to earn money online by doing what they like most. Affiliates are those businesses who do not own a product but market products of others and claim commission for spreading the word. A affiliate member is provided with a link where he can sell the products. Presently there are many Affiliate marketing tools used by the entrepreneurs like PPC, CPA, PPP, SEO and many more. Here in this article let us discuss Pay Per click as an Affiliate marketing program.

PPC Affiliate Marketing Program

A Pay per click program (PPC Affiliate Marketing) is an online marketing program which displays advertisements on a particular market niche over the search result page. These are devised by the marketers selecting a particular set of relevant keywords. Google Analytics helps them to decide on keyword selection. Keywords for which the competition is less, though are searched frequently are selected.

PPC Affiliate Marketing Services

PPC ads are then created keeping these keywords into consideration. When a user searches for these keywords in a search engine, the PPC advertisements are displayed over the search results page in the sponsored section. PPC advertisement owner pays Google a amount which is decided in a bidding process while selecting the keyword. PPC Affiliate marketing is an efficient means to promote the product and services where a owner only pays when his ads are clicked. PPC is much popular because of its simplicity, fast rate of implementation, maintenance and its ability to deliver fast results.

PPC Affiliate Marketing Services

There are some of the disadvantages of PPC Affiliate Marketing:

 * Advertisement are based on a particular niche and does not serve the wide marketing purpose.

PPC Affiliate Marketing

* PPC Affiliate charges are much lower.

* This marketing technique concentrates more on directing traffic to a webpage or website and does not account much for their successful conversion.

PPC Affiliate Marketing

 Softtrix is web designing and development company. We at Softtrix claim our high end services. With profound experience and diligence in the work of web designing and development we also offer services for Search Engine Optimization, PPC marketing, PPP , CPA marketing etc. With our unmatched pricing with high quality solutions, we bear a competitive edge in the market. Aiming at customer satisfaction, we deliver customer oriented services. Our services are highly rated by our existing clients. We follow best policies to ensure healthy relations with the clients. We pride our less turn around time which makes us much popular among the clients. You may review our work display in our company website before hiring us.